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The Future of TV

TV is a major part of our lives. We gather around the big screen to experience movies, shows, and events. It has a central place in our homes. But if you think about it, the TV has not kept pace with the innovation we’ve seen elsewhere with technology. But that’s changing with the Apple TV.

The Apple TV is a powerful new set-top box with a revolutionary remote. The Siri Remote enables new ways to interact with Touch and voice. It features a glass touch surface that makes navigation simple. And a Siri button so you can find what you are looking for by just asking. Bringing the set-top box to life is tvOS, a modern OS for the living room. It’s based on iOS, but built specifically for the living room.
This combination of powerful hardware, the Siri Remote and tvOS dramatically changes what’s possible on your TV.

People are spending more and more time watching TV through video apps like iTunes, Netflix, Hulu and more. It’s easy to see why. While the traditional TV experience has changed very little over the past 10 years, video apps have dramatically improved the user experience. With video apps, the content is on demand and available instantly. You can easily find exactly what you want or easily discover something new.

TV is better with apps. Apps completely changed what we do on our iPads and iPhones. And with the introduction of tvOS and the new App Store on Apple TV, they’re going to do the same thing to television. Entertainment apps customized for the new Apple TV guarantee you’ll find something to watch. Games are available and will use the Siri Remote as the controller, through the touch surface, accelerometer, gyroscope and buttons. There will be great learning apps with videos and activities for kids. There are also fitness apps, lifestyle apps, and travel apps too. The best part about apps is they are constantly being updated and new ones are getting added every day. You’ll never find TV boring with the Apple TV.